It failed and was a high visibility public loss for Monster. Facebook kind of tried this a few years ago via some well funded plug-ins. The track record for work-centric apps on or for Facebook has been dismal to date.Īnalyst Sarah Brennan reminded me that this has been done before. A quick search shows multiple articles about “X wants to be the LinkedIn of blue collar jobs” since 2013, including 1 in FastCompany. In fact, quite a few people on Twitter brought up the fail rate on this exact mission to date. My friend and journalist Michelle Rafter said it best: “Remember BeKnown? BranchOut? Nobody else does either.” Especially considering the failure rate to date. It’s just hard to fathom that this many people have searched for a job on a site that didn’t even have formal job entries until last year.
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